I'mART was created by Kevin Woelfel to help musicians and artists learn how to evaluate opportunities. Since most artists are primarily interested in developing their art, I'mART condenses the entrepreneurial process into a repeatable progression of analysis that culminates in a sustainable plan of action. The result is an informed, proactive approach to evaluating opportunities and managing a career. It improves upon the traditional linear model of career development typified by endless practice, the hope of being "discovered", and expectations of "making it."

Flexible Content for Flexible Learning I'mART is a framework that provides a great deal of flexibility in the selection of the analysis tools within each segment. This allows educators and end users to insert the evaluation processes they find most beneficial. Easier learning means faster results. In essence, I'mART is an open architecture that can develop as the intricacies of arts entrepreneurship evolve. A suggested set of topics and tools are included in the sample booklet. For a more in depth look at I'mART, please download the FREE sample booklet that is available on the Download page.